Price it right
This is the most obvious, but also the most contentious, tip when it comes to selling a home. Everyone wants top dollar. But rule No. 1 about a house that isn’t selling is to lower the price. (Likewise, listing a house now at an unreasonable price likely won’t get you the sale you’re looking for, especially when kids go back to school and sales naturally slow down.) ABC Newshas a good piece on how to tell if your home is overpriced, but…if it’s not selling, and your showings are limited, and your real estate agent has already talked to you about this (maybe more than once, including when you first discussed the list price), you probably already know why it’s not selling.
Here’s how to get past the disappointment of having to list your home at a lower price than you want or lower it when it’s sitting on the market: Your ultimate goal is to get the home sold and get on with your life, right? Maybe that means buying a larger home. Perhaps you’re looking to downsize or even move out of state. Whatever your plans, you’re delaying them by letting your home stay on the market.
Every month it doesn’t sell is another month you’re in a holding pattern. And, it means you’re spending more money on carrying costs if you’ve already moved to a new home before your old one has sold. Ultimately, you have to ask yourself what your happiness or peace of mind is worth. Chances are it’s more than the money you’ll miss out on if you sell for less. Once you’ve come to that realization, it should be easier to make a price adjustment.
Choose the right REALTOR®
Another “Duh” statement here. But the reality is that the right agent can make or break your sale. You may be inclined to list your home with a friend who’s just getting into the business or a cousin twice removed due to family pressure, but consider this move carefully. When you’re dealing with hundreds of thousands of dollars, you want to make sure you have someone in your corner who has the knowledge and experience to navigate professionally and successfully through every step of what can be a very complicated process. While your pal or relative may be eager, they might not have the depth of understanding of sales trends to strategize the best listing price, or the negotiation skills to get the deal done. The relationships a seasoned agent has with other industry professionals is also key to a quick and profitable sale.
Paint your front door
We all know the value of curb appeal, so getting your front yard in order is a must-do when listing your home. (If it’s not selling, perhaps a little more sprucing up out front is in order.) But don’t skip your front door while you’re trimming bushes and laying down new mulch. A refreshed (or new, if needed) front door regularly tops the list of improvements providing a good return on investment on the annual Cost vs. Value Report. It’s an easy DIY update, too.
But, before you run off to buy paint, carefully consider the color. Choose wrong and you could turn off buyers. Choose right and you could actually get more for your home.
“When it comes to paint color, homeowners may have reason to go back to black. Houses with front doors in shades of black – from charcoal to jet – fetched $6,271 more than expected when sold, said MarketWatch. “Pops of color are especially important for front doors. It often forms the first impression in a prospective home buyer’s mind and can determine how they will view the rest of the property when touring a home. A door paint in a popular color can help make buyers feel that the property is well cared for.”
Take half the stuff out of your closets
Yes, your overstuffed closet can kill a sale. If a potential buyer feels like they won’t have enough space for their stuff, they won’t be a potential buyer for long.
Put your personal stuff – and your personal taste – away
“Pack up those personal photographs and family heirlooms. You’ll have to do it eventually anyway when you move, and buyers tend to have a hard time seeing past personal effects. You don’t want your potential buyers to be distracted. You want them to be able to imagine their own photos on the walls, and they can’t do that if yours are there,” said The Balance. “This goes for furniture items, too, painful as that might be. Not everyone will share your taste, so if you have your bright red sofa screams, “I’m unique!” you might want to remove it for the time being. Try to stick with your more understated pieces.”
Keep your emotions out of it
Selling your home can be an emotional experience, especially if it was your first home or it’s otherwise filled with memories. But emotions can get in the way of a home sale, and waylay your objective, which is to move up or move on.
“Once you decide to sell your home, it can be helpful to start thinking of yourself as a businessperson and a home seller, rather than as the home’s owner,” said Investopedia. “By looking at the transaction from a purely financial perspective, you’ll distance yourself from the emotional aspects of selling the property that you’ve undoubtedly created many memories in. Also, try to remember how you felt when you were shopping for that home. Most buyers will also be in an emotional state. If you can remember that you are selling not just a piece of property but also an image, a dream and a lifestyle, you’ll be more likely to put in the extra effort of staging and perhaps some minor remodeling to get top dollar for your home. These changes in appearance will not only help the sales price, but they’ll also help you create that emotional distance because the home will look less familiar.”